The inspiration came to me via a trip to London I took in 2004. I have always been fascinated by British jargon and mannerisms, and whenever I rode the tube, I would listen to the speech and take notes. I felt that the unabridged, unedited 'street speak' was the best expression of the culture. Combining that concept & hand-lettered typography to visually portray the NYC lingo seemed natural.
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